For the low budget movies like V/H/S success can be only achieved by viral campaigns or word of mouth.
In screamforit.com, we made people demand the film to be shown on their local cinemas by using their screams. By screaming to the site via their microphones, potential audience members can score points and demand the film. Each point from those screams are counted on their city’s behalf. At the end of the campaign top 10 loudest city with the most Scream Points gets a free screening of the film. Users can also watch the Red Band trailer of the film, if they want some motivation.